Ifra Bilal 28COE Core Values

Fake It Till You Make It: The Psychology of Becoming Who You Want to Be

Fake It Till You Make It

The Phrase Everyone Knows But Few Understand “Fake it till you make it.” We’ve all heard the phrase — from motivational speakers, successful entrepreneurs, or even friends who swear by it. It sounds simple, almost cliché, but beneath those six words lies a psychological truth that has shaped countless success stories. At its core, “fake …

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The Art of Letting Go

The Art of Letting Go

By Ifra Bilal – Co-founder of 28COE, Founder of Go Daughters and currently a Clinical Intern Why Letting Go Matters We all carry memories, experiences, and emotions from the past—some joyful, others painful. While happy moments can fuel us, unresolved pain often weighs us down. Holding onto anger, regrets, or heartbreak may feel like self-protection, …

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The 1% Rule How Tiny Changes Lead to Big Results

What Is The 1% Rule

By Ifra Bilal, Co-founder of 28COE, Founder of Go Daughters and Clinical intern Why Small Steps Matter More Than Big Leaps When most people think about success—whether in health, career, or personal growth—they imagine overnight transformation. But the truth is, sustainable change is rarely about giant leaps. It’s about consistency. The 1% Rule highlights how …

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What is Mental Illness?

What is Mental Illness?

Why Mental Illness Matters Today Mental illness is not just a medical label—it is a lived reality for millions of people worldwide, including Malaysia. From depression to anxiety, bipolar disorder to schizophrenia, these conditions affect how individuals think, feel, and live their daily lives. Yet, despite how common mental illness is, many families still treat …

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